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'100% pure'? Stop misleading products' sale, FSSAI tells Dabur

India News | Latest India News Today & Real-time News from India, India Breaking News · 04 Aug 2026, 22:46

Dabur India has been instructed by the FSSAI to halt the sale of items claiming to be '100% pure.' This decision stems from a violation of food regulations deemed misleading to consumers. The FSSAI identified unauthorized organic claims on various products. Despite Dabur's assertion that its labels meet regulatory standards, the company will eliminate '100%' references from its marketing efforts.

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