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Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims

India Latest News: Top National Headlines Today & Breaking News | The Hindu · 04 Aug 2026, 17:11

Why has FSSAI directed Dabur to stop selling products carrying claims such as ‘100% Natural’ and ‘100% Pure’? In this explainer, we break down the regulator’s objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.

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