Ube takes over Hyderabad: Why the Filipino purple yam is the city’s hottest café trend

Hyderabad’s cafés are embracing the global ube craze, serving the Filipino purple yam in lattes, cheesecakes, shakes and desserts. Fuelled by social media and adventurous diners, the vibrant ingredient is winning fans with its creamy, subtly nutty flavour. Here’s why ube is becoming the city’s latest café obsession—and how you can recreate it at home.